Bagi wanita, pakaian sesuai dengan gaya penampilan akan menunjang kepercayaan diri di manapun dia berada. The marketing campaign marks Britney’s first trend advert since her Candie’s campaigns within the early-mid 2000s. Although prior to now she’s fronted many advertisements for her Candie’s x Kohl’s collection and vast lineup of fragrances, this marks the singer’s first campaign for a significant vogue brand. Hawkins, who has been with the store for thirteen years and is a major shareholder as well as stockist by her Cozi swimwear and Jbronze tanning product manufacturers, has vowed to stay by the ailing retailer. Her contract as ambassador is up for renewal this November, when all eyes are on Myer at Flemington, where it has naming rights to the Fashions on the Area competition and a marquee on “millionaires row” in the Birdcage.
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